You’ll probably know by now hoy important is a Marketing Agency for a Law Firm. It can boost enormously your sales with the correct strategies. However, you’ll want to make sure that your new marketing partner is an actual Marketing Agency for Law Firms who knows exactly how to deal in this area.
Not everyone is prepared for this kind of competition or doesn’t know how to communicate your brand to your public. So today, we want to give you a few points to know how to choose and pick the right Marketing agency for a law firm.
How to Choose a Law Firm SEO Service or Marketing Agency
Making a decision about which SEO service or attorney marketing agency to use first requires that you assess your firm’s needs and budget. Are you concerned about your performance in search results? Do you have the financial capacity to do some paid advertising? Are you happy with the look of your current website? Do you need an external agency to provide fresh content for your site or for your social media presence?
Planing to hire a digital marketing agency for a law firm requires to do some evaluation first. Maybe you are looking for a better perfomance in search results, or perhaps you need some paid advertising. You also may want a new look for your website. When you are thinking on all this things, a external agency can provide you with new ideas for your brand presence on the Internet.
According to this thoughts, we can start to determine what type of agency you want to hire. However it’s not always so clear. Today we want to show some crucial points you have to pinpoint to find the correct digital marketing agency for law firms.
Where to start?
Despite the goals of your brand, a good start is to look the previous work of any agency. Sometimes they have a portfolio with web designs they have worked on. If they don’t have it online, don’t worry, just ask them away directly so you start to know how they work. This also will help you determine if the agency’s aesthetic feels right for your brand.
Sometimes Digital marketing agencies offer free audits or assessments. This is a great oportunity to share ideas directly and see how they can make your company improve. On this step, it’s important to pay attention on how they comunicate with you because it will give you an idea how will you be working with them on the next months if you decide to hire them.
In some cases, digital marketing agencies apply geographical exclusivity, which means they won’t work with other law firms nearby you if you have a contract. This can be very important on a small market. for this exclusivity.
If you look for some web designing, you’ll want to know who owns the website design after the business contract. Sometimes they give you ongoing website support but in the long run you’ll need a personnel to handle maintenance.
Most of these points are very important, buy one of the most important is communication. Always look for an agency with accurate plans and open comunication channels. Understanding is the key to let them know what you want.
Some Key Points on Digital Marketing Agencies for Law Firms
When you are evaluating agencies for your law firms, try to identify some of these features:
Free audit: This is a direct method to ask them and make you know if the marketing agency fits with your law firm.
Exclusivity: In terms of search results, the winner takes most. Look for agencies who don’t represent direct competitors to avoid conflict. Take in mind that this feature sometimes cost more.
Law Firm Websites: A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Website Property: If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Video Production: Your website can produce more impact with professional video production.
Portfolio: You can have a preview of how an agency design will fit for your website with a portfolio.
Website Maintenance. Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO). SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO. On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Linkbuilding. Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Certified Partnership: An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design. If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing. Your marketing agency can help you design and maintain a social media presence.
Email Marketing. Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
References taken from lawyerist.